Analyse Choice.

Choice is the simplest question type and allows respondents to select either a single choice or multiple choices in a given question. Choice variations include Scale, Numeric Scale, NPS, Mood, Rating, Hidden Variables, and Score (Choice).

Choice questions are easy to analyse in AV2

By default,

your Choices appears in the Rows
your Filters appear in the Columns

And Column % is the default Value.

1 global cross filter has been added for "All" but you can add more cross filters by clicking '+Filter' in your table columns (next to the "All" filter in image above).

then select the cross filters you want to add, e.g. 2 gender and 2 region filters
then click Add to add to only this view OR Add Global to add to all views in the current dashboard.

Your table updates instantly and the chart above updates too, showing a visual crosstab of your filters.

You can now compare your filters (e.g. gender & region) side by side and see differences between them. 🥳

To pre filter your chart,

click the '+Prefilter' button above your chart
select your pre filter(s), e.g. by retailer: "Coles".
click Add (to prefilter only current view) or Add Global (to prefilter all views)

Note that our sample size has dropped from n=825 above to n=294 below, indicating that our prefilter has been applied successfully. The chart below shows: All Coles, Coles Male, Coles Female, Coles Metro, and Coles Regional customers.

click 'X' if you want to remove a prefilter or cross filter.

Observe that

whatever is in your table's Rows appears on the chart's horizontal Axis and
whatever's in your table's Columns appears as the chart's vertical Bars.

To transpose your view so that your filters are in the Rows and the choices are in the Columns

Change the 'Rows' slot to "Filters".
This will automatically change the 'Columns' slot to "Choices".
Change your 'Values' slot to "Row %" to retain identical numbers to the previous crosstab

Your filters will now appear in the rows / chart's axis instead of the choices while the choices will appear in the columns / chart's bars, i.e. transposed.

To change chart type e.g. from Grouped Bars (default for Choice questions) to Stacked Bars, click the chart type icon (4 squares) above your chart to the right and select the Stacked Bars.

You've just successfully transposed your view! 🎉

To rotate your bar chart between horizontal and vertical, click the rotate button above your chart.

To see trends across time

Use time filters in your table's Rows, e.g. W10 (Oct), W11 (Nov), W12 (Dec)
Set the 'Values' dropdown as Row %.
Change chart type from bar chart to line chart.

To revert back to your original choice view:

Change the 'Rows' slot back to "Choices" (chart axis)
This will auto-set your 'Columns' slot to "Filters" (chart bars).
Change the 'Values' slot back to "Column %" so you get the same numbers as the previous crosstab
Toggle the chart type back to "Grouped Bars" instead of "Stacked Bars".

To sig-test your questions, go to your dashboard settings (top left) and tick "Subset Significance Test". The default will be set to 95% confidence level and this will highlight cells green or red if they're significantly higher or lower than the Total (%) column (if Column %) or Total (%) row (if Row %).

You can also tick "Margin of Error" to see how statistically robust each of your sample sizes are.

To average your choices, see Help Scout: How to Score & Average Choices

To configure your choices, see Help Scout: Config - Merge, Unmerge, Rename, Reorder, Display, Hide, Exclude, & Score Options

Within your View Manager, you can duplicate your view to tell a multifaceted story. e.g. 1 original view (Q37), 1 by HHI (Q37a), 1 by Generation (Q37b), and 1 by Retailer (Q37c)

To manage views, see Help Scout: View Manager: Duplicate, Reorder, Redact (make private), Remove, and Restore Views.

To rename view, click on your chart title or highlight want you want to edit, then just start typing!

To add Commentary to view, click the commentary icon above chart to the right, then type in the space provided.

Once you're happy with your Choice Analysis, don't forget to click Save to save your analysis.