How to Analyse Choice (Score)?

Choice allows your audience to select one or more answers from a list.

  • Choice (%) analysis is the 1st step, and divides your count values by the answered values to get a percentage for each choice in your question.
  • Choice (Score) analysis (this article) is the 2nd step and multiplies the choice percentages with the choice scores and sums them together to give you an overall score (or weighted average) for your question, and for each filter in your question.

Score Default

To analyse the Choice score:

  1. Go to any Choice question, e.g.

  1. Change the Values from "Column %" to "Score", e.g.

  1. Analyse the results! E.g.

Above, we get a score of:

  • Detractors: 15% x -100 = -15 plus
  • Passives: 62% x 0 = 0 plus
  • Promoters: 23% x 100 = 23 equals
  • Net Promoter Score: +8

How simple was that?

Score Crosstab A

Score Crosstab A permits you to see the differences in scores across segments or demographic groups using multiple filters in the columns / chart bars (e.g. Completes vs. Males vs. Females)

To create Score Crosstab A, simply:

  1. Click the '+' button in your Table Columns where your Filters are.
  2. This will open the Add Table Filters menu.
  3. Click "Select all" or "Select none", whichever is faster for you,
  4. Then select or unselect filters as needed, e.g.:
    1. Filter 1: Completes
    2. Filter 2: Males
    3. Filter 3: Females
  5. Click Add when your done.

Et voila, your filters have been added to your Table & Chart! 🎉

Score Crosstab B (Transposed)

The Score Crosstab B format is GREAT for BIG crosstabs as you can fit a lot MORE filters in the table rows / chart axis than you can in the table columns / chart bars. E.g. 15 filters across Completes (1), Gender (2), Age (3), Time (4), and Country (5) in the table rows / chart axis.

To create Score Crosstab B, use:

  • Rows: Filters
  • Columns: Choices
  • Values: Score [Sum of Choice (%) x Choice Score]
  • Chart Type: Bar Chart

Recall that whatever is in the Table Rows appears on the Chart Axis.

For example, in the Score Crosstab B view above, we can see that:

  • Completes had a Net Promoter Score of 8
  • Males had an NPS of 0
  • 18-34s had an NPS of 25
  • In Q4, NPS was 50
  • In the USA, NPS was 33

How clear is that?

Score Time Series

Alternatively, to get a Tracker or Time Series view of your Choice: Score, use the same setup above, i.e.:

  • Rows: Filters
  • Columns: Choices
  • Values: Score

But change the Chart Type to a Line Chart (instead of a Bar Chart) and use "Time" filters in the rows, e.g. Q1, Q2, Q3, Q4. So below, we can see scores in each quarter of:

So intuitive, right?

Choice Score Recap

To recap, these are the 4 most common combos that cover 99% of use cases for Choice (Score) analysis.

  • Score Default: Choices x Filters with Score and Group Bar Chart and 1 Filter
  • Score Crosstab A: Choices x Filters with Score and Group Bar Chart and A Few Filters
  • Score Crosstab B: Filters x Choices with Score and Group Bar Chart and Many Filters
  • Score Time Series: Filters x Choices with Score and Line Chart and Time Filters

Choice (Score) analysis done! 🎉

In the next article, we'll show you how to analyse Matrix (%).

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.