Analyse Matrix.

Matrix is the most complex question type and allows respondents to select either a single choice or multiple choices across various statements in a given question.

Matrix questions are easy to analyse in AV2.

By default,

• Statements appear in the Rows
• Choices appear in the Columns
• Row % is the default value.
• Stacked Bars is the default chart type.

Below, we can see that 40% of respondents occasionally experienced with domestic city breaks.

Matrix Crosstabs

To see your results across multiple filters, click the 'Target' dropdown above your table to the left and select a target Statement, e.g. "Domestic city breaks".

This will also automatically change the 'Rows' slot to "Filters" but will only show the global "All" cross filter at first.

So to add more cross filters to your matrix crosstab...

2. Click '+Filter' in your table's rows.
3. Select the filters you want to add, e.g. let's add Gender, Region, and HHI filters
4. Click Add (this view) or Add Global (all views)

You can now compare your filters e.g. for All, Gender, Region, and HHI side by side and see differences between them for the "Domestic city breaks" statement. 🥳 E.g.

• 40% of All respondents experienced domestic city breaks occasionally vs.
• 46% of respondents with HHI $75k+ (sig MORE) vs.
• 35% with HHI <$75k (sig LESS)

Cycle between statements in the 'Target' dropdown to see the same crosstab for each statement.

E.g. here's the same Matrix crosstab but for the "Solo domestic trips" statement, which...

• 27% of All respondents had occasional experience with vs.
• 35% of Males (sig MORE) and vs.
• 19% of Females (sig LESS)

To pre filter your chart,

1. click the '+Prefilter' button above your chart
2. select your pre filter(s), e.g. by generation: "25-44 Millennials".
3. click "Add" to apply this filter to only this view OR click "Add Global" to apply the prefilter to ALL views in the current dashboard.

Note that our sample size has dropped from n=907 to n=336, showing that our pre filter has been applied successfully.

To see all statements again, in your 'Target' dropdown, select '-'. This will automatically replace the filters in your table rows with the statements, so all statements and all choices are visible again.

To sig-test your Matrix Crosstabs, go to your dashboard settings (top left) and tick "Subset Significance Test". The default will be set to 95% confidence level and this will highlight cells green or red if they're significantly higher or lower than the Total (%) row at the bottom of your table (if Value = Row %). Note: sig testing will only be applied when Filters are in either your table's rows or columns, i.e. Matrix Crosstabs.

You can also tick "Margin of Error" to see how statistically robust each of your row's sample sizes are (e.g. +/-3.2% moe for n=907 sample).

To average your data, configure options, or manage views, see:  

• Help: Score & Average Matrix
• Help: Config: Merge, Unmerge, Rename, Reorder, Display, Hide, Exclude, & Score Options
• Help: View Manager: Duplicate, Reorder, Rename, Make Private, Remove, & Restore Views

Once you're happy with your Matrix Analysis, don't forget to click Save