Universal Link.

The Universal Link channel allows you to capture responses:

  • from your own audience, e.g. via email, CRM, or your website.
  • from online panels outside of Glow's Integrated Consumer Panel.
  • for CATI interviews, i.e. over the phone.
  • via QR code, e.g. outdoors, at restaurants, on signs etc.

It's universal, so can be used for anything.

Own Audience:

To capture responses from your own audience

  1. Click Create Channel and select Universal Link
  2. Give your channel a Name (optional)
  3. Set your Response Limit - default is 50, update as needed.
  4. Click Save, then Start.

Optional:

I. In the Short Link field, you can give your short link a unique name/id (if it hasn't already been taken!), but if you leave this field blank, a random unique id will be generated for your short survey link when you click save.

II. If you want to:

  • Allow multiple responses from the same device
  • Or collect test responses you can later delete

Tick Allow multiple responses (otherwise this is off by default)


  1. Copy the Survey Link and share it:

Panel Partners

To capture responses from ANY online panel, you need 2 toggles enabled (in your channel's "Advanced Options":

1: Redirects - input your panel partner's redirect links for completes, exits, over quota, and quality exits. You can leave a field blank if it's not available or needed.

2: Embed Data - append your panel partner's panelist id [pid] / respondent id [rid] variable to your survey link and forward it back to them so each panelist gets rewarded correctly (as either complete, exit, over quota, or quality exit). To do this, add their id variable's:

  • Name, e.g. RID
  • Template, e.g. [RID]
  • Forward name - typically same as name, e.g. RID

You can select "Duplicate ID Check" (optional) to prevent duplicates using that panelist ID variable.

Examples:

Walr

Pure Spectrum

Pure Profile

Dynata

Once your panel partner's redirects and embedded data are added, Save & Start your channel and Copy the Live Link and share that with your panel partner. Your panel partner will then test for 1 complete (and 1 exit if applicable) and should be able to successfully capture their panelist ids with the correct status (complete or exit).  You can then delete these test ids by going to Capture > Responses > Batch Delete.

When you save and start your channel, your survey link will look like this:

Note how your variable RID=[RID] is appended to the end of the channel's survey link, after the '?'

Copy the Live Link (not the Test Link) and share it with your panel partner, then watch as responses come in!

Channel Cost

Your universal link channel only consumes hosting credits, with 1 hosting credit needed per completed response, while exits, overquota, and quality exits cost 0 hosting credits. So, 500 completes = 500 credits. And 500 completes with 500 exits also equals 500 credits.  

What happens if I click Pause?

This will turn your channel link off and prevent respondents from taking your survey via this channel link. You can click Start at any time to turn your Universal Link channel back on.

Covered in separate Help Scout articles

Within the Advanced Options fold:

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