Universal Link.

The Universal Link channel allows you to capture responses:

from your own audience, e.g. via CRM or your website OR
from online panels outside of Glow's Integrated Consumer Panel OR
for CATI interviews, i.e. over the phone OR
via QR code, e.g. outdoors, at restaurants, on signs etc.

It's universal, so can be used for anything.

Own Audience:

To capture responses from your own audience

Click Create Channel and select Universal Link
Give your channel a Name (optional)
Set your Response Limit - default is 50, update as needed.
Click Save, then Start.

Optional:

I. In the Short Link field, you can give your short link a unique name/id (if it hasn't already been taken!), but if you leave this field blank, a random unique id will be generated for your short survey link when you click save.

II. If you want to:

Allow multiple responses from the same device
Or collect test responses you can later delete

Tick Allow multiple responses (otherwise this is off by default)

Copy the Survey Link and share it:
- Via email (using CRM)
- On your website
- Using the QR code

Panel Partners

To capture responses from ANY online panel, you need 2 toggles enabled (in your channel's "Advanced Options":

1: Redirects - input your panel partner's redirect links for completes, exits, over quota, and quality exits. You can leave a field blank if it's not available or needed.

2: Embed Data - append your panel partner's panelist id [pid] / respondent id [rid] variable to your survey link and forward it back to them so each panelist gets rewarded correctly (as either complete, exit, over quota, or quality exit). To do this, add their id variable's:

Name, e.g. RID
Template, e.g. [RID]
Forward name - typically same as name, e.g. RID

Optional:

Select 'Duplicate ID Check' if you want to prevent respondents with the same ID from entering the survey, e.g. if the id for respondent 1 = mm1234 and the id for respondent 10 = mm1234, then respondent 10 won't be able to enter the survey as it has a duplicate id.
Tick 'Add To Filters' if you want to be able to create filters from the data captured by this variable. This is typically not used for id variables like rid or pid. It's typically used for profiling variables like age, gender, location, etc.
'Add Data' allows you to append more variables to your survey link, e.g. age, gender, etc. As many as you need.

When you save and start your channel, your survey link will look like this:

Note how your variable RID=[RID] is appended to the end of the channel's survey link, after the '?'

Copy the Live Link (not the Test Link) and share it with your panel partner, then watch as responses come in!

Channel Cost

Your universal link channel only consumes hosting credits, with 1 hosting credit needed per completed response, while exits, overquota, and quality exits cost 0 hosting credits. So, 500 completes = 500 credits. And 500 completes with 500 exits also equals 500 credits.

What happens if I click Pause?

This will turn your channel link off and prevent respondents from taking your survey via this channel link. You can click Start at any time to turn your Universal Link channel back on.

Covered in separate Help Scout articles

Within the Advanced Options fold: