What are Values: Count (n=), Divide (%), Sum (Σ), Score (x̄), and Answered (Base n=)?

Values let you count, divide, sum, and score (or average) your answers.

Answered (Base n=)

Answered values show you how many respondents answered your question AND how many answered each of your choices, filters, statements, ranks, or loops in your rows AND columns.

  • Row Answered (yellow, far right column) shows you how many answered each of the row variables, in this case, your choices with n=2 detractors (0-6), n=8 passives (7-8), and n=3 promoters (9-10)
  • Column Answered (green, bottom row) shows you how many answered each of the column variables, in this case, your filters with n=13 completes, n=8 males, and n=5 females.
  • Total Answered [blue, top right cell] shows you how many respondents answered this question (n=13): how likely are you to recommend brand X to your friends or colleagues?

To show or hide the Row Answered and Column Answered values, click the calculator icon to the right of the Total Answered value.

Count (n=)

Count lets you see how many answered:

  • each row variable (e.g. Choice: Promoters)
  • in each column variable (e.g. Filter: Females).
  • e.g. there are n=2 Female Promoters.

Percentages (%) - Division, Distribution

Row % divides the Count for each cell by the Answered value in each Row (Count / Row Answered). Example:

  • n=2 Female Promoters / Base n=3 Total Promoters
  • = 67% of all Promoters are Female.

Column % divides the Count for each cell by the Answered value in each Column (Count / Column Answered). Example:

  • n=2 Females Promoters / Base n= 5 Females
  • = 40% of Females are Promoters.

Total % divides the Count for each cell by all respondents who Answered this Question (Count / Total Answered). Example:

  • n=2 Female Promoters / Base n=13 Brand X customers
  • = 15% of Brand X customers are Female Promoters.

Score (x̄)

Score multiplies the choice percentages (%) with the choice scores (x) and sums them together (Σ) to give you a score (x̄) for each question or statement which you can then cut across your filters. For example:

Q6. How likely are you to recommend Brand X to your friends or colleagues?

  • Detractors [0-6]: 15% x -100 = -15 plus
  • Passives [7-8]: 62% x 0 = 0 plus
  • Promoters [9-10]: 23% x 100 = 23 equals
  • Net Promoter Score: +8

Note: Scores will replace your Choices in Choice and Matrix questions and your Ranks in Rank questions.

Tip: Choices such as "Don't Know" or "N/A" or "None of the above", i.e. independent choices or exclusive choices, can be excluded from your score and percentage calculations in the Config/Netting feauture.

Sum (Σ)

In this article for Constant Sum (Sum, Sum %, Average) analysis, we'll show you how to sum, average, and crosstab your respondents' NUMERIC answers in constant sum questions.

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