What are Values: Count (n=), Divide (%), Score (x), Sum (+), Average (x̄), and Total (Base n=)?

Values let you count, divide, sum, and score (or average) your answers.

Total (Base n=)

Total values show you how many respondents answered your question AND how many answered each of your choices, filters, statements, ranks, or loops in your rows OR columns.

Row Total (yellow, far right column) shows you how many answered each of the row variables in total, in this case, your choices with n=2 detractors (0-6), n=8 passives (7-8), and n=3 promoters (9-10)
Column Total (green, bottom row) shows you how many answered each of the column variables in total, in this case, your filters with n=13 completes, n=8 males, and n=5 females.
Total [blue, bottom right cell] shows you how many respondents answered this question (n=13): "how likely are you to recommend brand X to your friends or colleagues?"

To show or hide the Total Row or Total Column, click the eye icon.

Count (n=)

Count lets you see how many answered:

each row variable (e.g. Choice: Promoters)
in each column variable (e.g. Filter: Females).
e.g. there are n=2 Female Promoters.

Percentages (%) - Division, Distribution

Row % divides the Count for each cell by the Total value in each Row (Count / Total Row). Example:

n=2 Female Promoters / Row Base n=3 Total Promoters = 67% of all Promoters are Female.
n=2 Female Passives / Row Base n=8 Total Passives = 25% of all Passives are Female.

Column % divides the Count for each cell by the Answered value in each Column (Count / Column Answered). Example:

n=2 Females Promoters / Column Base n= 5 Females = 40% of all Females are Promoters.
n=1 Male Promoter / Column Base n= 8 Males = 12.5% of all Males are Promoters.

Total % divides the Count for each cell by all respondents who Answered this Question (Count / Total Answered). Example:

n=2 Female Promoters / Total Base n=13 Brand X customers = 15.4% of Brand X customers are Female Promoters.
n=1 Male Detractors / Total Base n=13 Brand X customers = 7.7% of Brand X customers are Male Detractors.

Score (x̄)

Score multiplies the choice percentages (%) with the choice scores (x) and sums them together (+) to give you a combined weighted average (x̄) for each question or statement which you can then cut across your filters. For example:

Q6. How likely are you to recommend Brand X to your friends or colleagues?

Detractors [0-6]: 15% (x-100) = -15 plus
Passives [7-8]: 62% (x0) = 0 plus
Promoters [9-10]: 23% (x100) = 23 equals
Combined Weighted Average (x̄): +8

Note: Scores will replace your Choices in Choice and Matrix questions and your Ranks in Rank questions.

Tip: Choices such as "Don't Know" or "N/A" or "None of the above", i.e. independent choices or exclusive choices, can be excluded from your score and percentage calculations in the Config/Netting feauture.

Sum (Σ)

In this article for Constant Sum (Sum, Sum %, Average) analysis, we'll show you how to sum, average, and crosstab your respondents' NUMERIC answers in constant sum questions.