Loop Analysis.
Loops ask the same Group of Questions several times over, with a different loop variable (a brand, a concept, a product) shown each time. One build, one question set, one answer per respondent per loop item — and in Analyse, one extra dimension to place. The example throughout is the Zest concept test: six questions looped across seven Zest concepts.
Loop Editor
This is how Looped questions are built in your Survey Settings, with 6 questions and 1 section Grouped, then Looped, across 7 Loop Variables borrowed from Q11’s Zest Concepts.
Loop Preview
This is how Looped questions appear to respondents in your survey preview, with a different loop variable (and even a different loop image!) shown each time.
Q12_Loop Variable 1: Zest Tostadas
Q12_Loop Variable 2: Zest Tacos
Loop Analysis
In Analyse, every looped question carries a Loop slot — the first of its Table Slots. The table and chart always show one loop item at a time: the Loop slot says which one, and the chip under the chart (Loop: Zest Tacos) confirms it. Switch items in the slot — it has a search box for long loops — and everything else about your set-up (filters, values, sort, the other slots) stays exactly where you put it. That’s the whole trick; the rest is ordinary analysis for whatever the looped question type is.
1: Looped Choice
A looped choice question analyses exactly like Choice Analysis, with the Loop slot in front: Loop set to a concept, Choices in Rows, Filters in Columns. Pick Zest Tostadas, read the table, add cross-filter columns if you want segments — then flip the Loop slot to Zest Tacos and the same view re-runs for the next concept:
2: Looped Matrix — the default
A looped matrix is the busiest question in Glow — four dimensions: Loop, Statements, Choices and Filters. The default view sets Loop to the first item, Statements in Rows and Choices in Columns — the classic matrix for one concept:
Switch the Loop slot to the next concept and compare.
3: Looped Matrix — the crosstab
To see who is behind one statement’s numbers, set the Filters slot to Rows. The statements step aside (collapsing to a single statement, named on the chip), your segments become the rows, and the scale stays across the top. Then drive the view with two slots: the Statements slot picks the statement, the Loop slot picks the concept:
That’s all four dimensions at once — Loop and Statement collapsed to chips, Filters and Choices on the axes. Step either slot to walk the whole grid: next statement, next concept, same crosstab.
4: Looped Text
Looped open-ends get the same Loop slot above their answers list: the wordcloud and the verbatims show one loop item at a time, and the chip confirms which. Switch the slot to read the next concept’s answers.
FAQs
Can I put the loop on an axis and compare concepts side by side in one table?
Not currently — the Loop slot always shows one loop item at a time (its menu lists the items, not Rows/Columns). To compare concepts, flip the Loop slot between them: your slots, filters and values stay put, so the comparison is one click per concept. (Loop items on an axis is on the roadmap.)
Does the base change when I switch loop items?
Yes — watch the n in the top corner. Each loop item’s base is the people who answered the questions for that item, so concepts seen by fewer people carry smaller bases.
Can I rename or hide loop items?
The ⚙ on the Loop slot lets you relabel, hide and reorder loop items for analysis — see Configure Choices, Statements & Loops.
Next: Prefilters & Cross Filters.