How does the "Estimated Length of Interview" work?

At the bottom of your Survey Menu, the Estimated Length of Interview (LOI) estimates how many minutes it will take for respondents to complete your survey and updates as you build your survey so you always know how long your survey will take. 

This is an important number as it determines the cost per complete when capturing responses in Consumer Panel Channels. There are 4 LOI cost brackets:

1. Micro: 0-2 min ($2.00AUD/ $1.35USD/ £1.00GBP) + Plan Base Fee p/complete
2. Mid: 2-5 min ($3.20AUD/ $2.15USD/ £1.60GBP) + Plan Base Fee p/complete
3. Long: 5-10 min ($4.40AUD/ $3.00USD/ £2.20GBP) + Plan Base Fee p/complete
4. Max: 10 min+ ($5.40AUD/ $3.60USD/ £2.70GBP) + Plan Base Fee p/complete

How much time (in seconds) does each question cost?

• Choice: 10 seconds
• Matrix: 10 seconds
  • per statement: 4 seconds
• Rank: 15 seconds
• Text: 15 seconds
• Multiline Text: 25 seconds
• Scale: 10 seconds
• Numeric Scale: 10 seconds
• NPS: 10 seconds
• Score (Choice): 10 seconds
• Score (Matrix): 10 seconds
  • per statement: 4 seconds
• Constant Sum (Choice): 10 seconds
• Constant Sum (Matrix): 10 seconds
  • per statement: 4 seconds
• Location: 10 seconds
• Image: 15 seconds
• Mood: 10 seconds
• Rating: 10 seconds
• Section: 5 seconds
• Hidden Variables: 0 seconds

How accurate is the est. LOI?