The two reports.
Once the survey is cleaned, two reports finish the job: one for the client, one for the panel partner.
Client Report
Built for the client's eyes. It knows only two response types: Retained and Removed. The reasons-for-removal section accounts for every deletion (so many for traps, speeders, bad open ends, timing, patterns) and the retained responses are presented as having passed every automated and manual check. Upload it to the client's account as their proof they are working with certified data. A one-page Data Quality Assured certificate can be prepended as a cover page.
Panel Partner Export
A two-tab Excel workbook for the panel partner:
| Tab | Contents |
|---|---|
| Valid completes | A single column of response IDs. These panelists should be rewarded. |
| Invalid completes | Response ID, risk score, tier and number of flags, then one column per flag with the severity score in the cell. |
Partners do not need to learn the scoring model. The reading rule is one line: higher number, stronger signal. A 5 on Straightlining is a weak straightliner; a 30 or 40 is a strong one.