Create, Import & Manage Filters.

Filters let you segment your audience — by gender, age, wave, country, persona, brand, segment, you name it — so you can slice any question, compare groups side by side, and build sig-tested crosstabs and time series. One thing to know up front: filters belong to a dashboard, which is why you can import them between dashboards instead of rebuilding them. This guide covers creating, importing and managing filters; applying them to views is covered in Prefilters & Cross Filters.

Create Filters

With Glow's filters, you can use any combination of 'Any of', 'All of', 'None of', 'Exactly' as well as 'AND' and 'OR' logic to create any filter you need.

To create a filter:

1. Go to the Filters Tab to your left
2. Click Create
3. Give your filter a Name, e.g. "25-44 Millennials"
4. In your filter Condition, either:
   1. Scroll down to your question, e.g. Q1. What is your age? OR
   2. Type "age" in the search field to find Q1. What is your age?
5. In the Choices dropdown, select your choices, e.g. 25-34 years and 35-44 years
6. "Any of" will be used by default, and covers 90% of use cases, but you can also use "All of", "None of", and "Exactly".
7. Click Done

You've just created a filter!

Your new filter will be added to your list of filters in the Filters tab.

However, you can click "Add" to add more conditions to your filter logic using AND / OR.

Example: Millennials AND Males

Example: Millennials OR Males

Example: Millennial Males OR Metro $75k+ HHI

You can create filters to be as complex as you like using AND / OR in your filter logic.

Outside of questions in your survey, you can also create filters using:

• Response IDs
• Response Type (i.e. Complete, Exit, Overquota).
• Tags you've added in the Survey Logic Editor
• Segments you've created in the Capture tab using Response IDs.
• Dimension (e.g. CRDs, Places, Products)
• Date (DD, MM, YYYY)
• Channels you've created in the Capture tab
• Skipped a question
• Seen a question
• Answered a question

Once your filters are created, you can add them to your views as either Prefilters and/or Cross filters.

• click the '+Prefilter' button above your chart to prefilter your data.
• click the '+Filter' button in your table columns or rows to add them as cross filters for your question.

E.g. below shows answers for All Females, Females with HHI <$75k, and Females with HHI $75k+

Import Filters

If you have multiple dashboards in the same survey (either by duplicating an existing dashboard or creating a new one), you can import filters from any other dashboard to your current dashboard which saves you heaps of time not needing to recreate filters you've already created elsewhere! To import:

• Create a new or duplicate dashboard
• Go to your Filters tab.
• Click Import

• Select the dashboard you want to import from (you can't select the current one you're in)
• Select the filters you want to import.
  • Tip: press "shift" on your keyboard to select/unselect a range of filters.
• Hit Import

Et voila! You'll see your filters imported instantly into your current dashboard's filter menu. You can then add those filters as cross filters and/or prefilters to your charts and tables. 🎉

Note: the import button will only appear when you have more than 1 dashboard in your survey.

Manage Filters (the Filter Manager)

The Filters tab is also your filter manager. Tick the checkbox next to one or more filters (press shift to select a range) and the toolbar above the list comes alive:

• ↑ / ↓ — move the selected filters up or down the list, one step at a time.
• Duplicate — copy a filter, handy as the starting point for a variation (duplicate "Millennials", rename it, tweak one condition).
• Edit (the pencil) — reopen the filter in the builder to rename it or change its conditions. The updated definition applies everywhere the filter is used.
• More (⋮) — Make Private, Relocate up / down, or Remove the selected filters.

A couple of habits that pay off: keep your most-used filters at the top of the list (they appear in the same order in every filter picker), and prune duplicates after importing — a tidy filter list keeps the Add Filters dialog quick to scan. (The same Add and Create actions are also reachable straight from any table, via the ⚙ on its Filters slot — see Table Slots.)

FAQs

Do my filters carry across dashboards?

No — filters belong to the dashboard they were created in. Use Import to copy them into another dashboard in the same survey.

"Any of" vs "All of" — which do I want?

"Any of" matches people who picked at least one of the selected answers (25-34 or 35-44 — the right choice for buckets). "All of" only matches people who picked every selected answer, which only makes sense on multi-select questions. "None of" excludes, and "Exactly" matches those answers and nothing else.

Can I change a filter after I've added it to views?

Yes — select it in the Filters tab and click the pencil. Its chips stay on your views and pick up the new definition.

Deleting a filter vs removing a chip — what's the difference?

Clicking a chip's × on a view just takes the filter off that view — the filter itself survives in the Filters tab. Remove in the filter manager deletes the filter from the dashboard.