# How to Create Matrix (%) Crosstabs?

Matrix allows respondents to select one or more choices for multiple statements. It's the 2nd most popular question type (typically ~20-30% of questions in a survey are matrix variants) and is also the most powerful question type.

It has 7 display types - Matrix: Grid, Matrix: Dropdown, Matrix: Scale, Matrix: Carousel, Matrix: Drag & Drop, Matrix: Score, and Matrix: MaxDiff - but they're all analysed in the same way.

### Matrix Preview

**Matrix Default**

To analyse the Matrix question:

- Go to the
**Analyse**tab - In the
**View**menu to your left, - Go to any
**Matrix**question, e.g. Q11

**Chart:**

**Table:**

- View your
**Table**and**Chart**with the**Default**setup below:**Pre Filter**set to "Completes"**Chart Rotation**set to "Horizontal"**Chart Type**set to "Stack Bars"**Table Rows / Chart Axis**set to "Statements"**Table Columns / Chart Bars**set to "Choices"**Values**set to "Row %" (Counts / Row Answered)

- Analyse the results!

For example, in this **Matrix** question, for the **Pre** **Filter:** Completes, we can see that:

- For
**Breakfast**, 66% added Hot Sauce**0x**p/week, 11% added it**1x**p/week, 33% added it**2 to 7x**p/week. - For
**Lunch**, 19% added Hot Sauce**0x**p/week, 18% added it**1x**p/week, 63% added it**2 to 7x**p/week. - For
**Dinner**, 2% added Hot Sauce**0x**p/week, 13% added it**1x**p/week, 85% added it**2 to 7x**p/week.

Easy, right?

**Matrix Crosstab**

Matrix Crosstabs permit you to see the differences in responses (e.g. Hot Sauce 0 to 7x p/week) in each statement (e.g. Lunch), across segments or demographic groups using multiple Filters, e.g. Completes (1), Gender (2), Age (3), Time (4), and Country (5) in *both *a Table and a Chart.

**Chart:**

**Table:**

To create a Matrix Crosstab:

- Change the
**Table Rows / Chart Axis**from "Statements" to "Filters" - Keep the
**Table Columns / Chart Bars**as "Choices"- A new
**Table Dropdown**for "Statements" will automatically appear, e.g. "Lunch" - A default
**Table Filter**for "Completes" will also automagically appear.

- A new
- Keep the
**Values**as "Row %" (Counts / Row Answered) - Click the '
**+**' button in your table rows to open the Add Table Filters menu- Select your 15 filters, e.g. completes (1), gender (2), age (3), time (4), country (5)
- Click
**Add**when ready.

- Use the statement dropdown to switch between statements, e.g. change "Lunch" to "Dinner"

Et voila, you've just created a Matrix Crosstab. ðŸŽ‰

**Matrix Time-Series**

Finally, to show trends over time, simply add time filters (e.g. Q1, Q2, Q3, Q4) in your rows and choose between:

**Stack Bar Chart **(e.g. Evening meal over time)

OR **Area Chart **(e.g. Lunch over time)

Whatever you prefer! Then switch between Statements: Breakfast, Lunch, and Evening meal to see trends in each over time. Simple!

### Matrix Recap

To recap, these are the 3 most common combos that cover 99% of use cases for Matrix (%) analysis:

- Matrix Default: Statements x Choices with Row % and Stack Bar Chart
- Matrix Crosstab: Filters x Choices x Statement with Row % and Stack Bar Chart
- Matrix Time Series: Filters x Choices x Statement with Row % and Stack Bar Chart or Area Chart

But you can experiment on your own with any other possible combinations of the matrix view.

Matrix (%) analysis done! ðŸŽ‰

In the next article, we'll show you how to do **Matrix: Score** analysis.

Happy analysing!