What is "Randomisation"?

Randomisation helps to remove certain response biases, like respondents picking the top response or not reading all responses. There are 3 options to randomise:

  • Shuffle randomises the order of choices in a question displayed to a respondent, e.g. A-B-C-D-E might become A-D-C-E-B or B-A-D-E-C
  • Rotate retains your list order but rotates the 1st choice in order, e.g. A-B-C-D-E might become C-D-E-A-B or E-A-B-C-D. This is great for alphabetically ordered lists
  • Flip retains your list order but randomly reverses the order, which is great for scale type choices, e.g. A-B-C-D-E might become E-D-C-B-A

You can randomise Choices, Statements, Headers, and Loops in your Question Editor.

And can shuffle Questions and Groups of Questions in your Survey Settings.

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