How can I add Images to my Statements?

To add images to your statements e.g. brand logos or ad concepts:

Go to a matrix question in your survey.
Above your list of statements, you will see a statement menu with a tick box for Images.
Tick this box to add images to your statements.
You will see image boxes appear next to each of your statements
Click each one to upload an image from your computer
You can choose to hide the statement labels if you want respondents to see only the image without a label. This is not an uncommon use case. This option will only appear after you have ticked "Images" in your Statement menu.
When you are happy, click Done.

Statement Images in Matrix: Default

Statement Images in Matrix: Dropdown

Statement Images in Matrix: Scale

Statement Images in Matrix: Carousel

Statement Images will not appear in Analysis but you can of course see the Statement label.