Choice Question.

The Choice question type allows respondents to select one or more answers from a list.

It's:

• the most popular question type.
• the simplest question type.
• loaded with the most features.

To create a choice question:

1. Go to the Build tab
2. Click +Add Question/Section and choose 'Choice'
3. Enter the question and choices and click 'Save & Close'.

Choice Editor

Within choice questions, you can also:

1. Insert answer from previous questions with {{ QX }}
2. Add a description, e.g. 'select all that apply'
3. Add a question image
4. Add choice images
   • Hide choice labels and show only choice images
5. Add logic in line at the question or option level.
   • See a logic summary
6. Randomize choices and headers (groups of choices)
7. Set maximum columns (Auto, 1, 2, or 3)
8. Borrow from a previous question (carry forward)
9. Copy from a previous question (hard codes choices)
10. Group choices under Headers, e.g. Block 1, 2, 3, 4, and a 'blank' block.

11. Anchor (pin) choices, e.g. None or Other or 'blank' Header
12. Make a choice exclusive, e.g. None of the above
13. Enable text capture in a choice, e.g. Other (please specify)
14. Set as single or multiple choice (within 'Maximum choices respondent can select' field)
15. Sample choices (randomly displays x of y choices)
16. Set question as compulsory or optional
17. Add a Question Reference, i.e. custom question number.
18. Share link to this question editor with other account users.

Estimated Question LOI: 10 seconds

Choice Preview

Here's how choice questions look as...

• Single Choice (radio buttons)
• Single Column

• Multiple Choice (checkboxes)
• Multiple Columns

Choice Analysis

Choice is the easiest question type to analyze as there's only 1 dimension of data.

So, it's easy to cut by a 2nd dimension (filters).

1: Choices in Chart & Table

2: Choice Crosstab

3: Chart Types - all chart types are available for choice questions, e.g.

A: Grouped Bars above

B: Stacked Bars below

C: Line Chart

4: Score & Average Choices - you can assign a score to each of your choices and calculate the combined weighted average across all your segments. E.g.

• Very dissatisfied = 1 x 2%
• Somewhat satisfied = 2 x 5%
• Undecided = 3 x 9%
• Somewhat satisfied = 4 x 55%
• Very satisfied = 5 x 29%
• Average = 4.05 for Millennials

5: Merge, Hide, Exclude, & Reorder Choices - your choices can be boiled down to a single metric, e.g. Top-2-Box.