Margin of Error

Margin of Error indicates the maximum sampling error in the results of a survey at a confidence interval of 95% (as per the industry standard). The larger the sample size, the lower the Margin of Error and the closer the findings are to the results from a survey of the entire population.

For example, if the figure you are reading is 50% and the Margin of Error for your chart is 3%, then the result you would see if you were to sample the entire population has a 95% likelihood to fall between 47% and 53%.

The Margin of Error displayed is the highest level associated with the sample size.

To turn on use the Analysis settings icon

Select Show Margin of Error

Fill in Population Size, and Confidence Level, if required, and Save Changes